The Pink Lady® Endowment Fund was created in August 2016, and aims to support entrepreneurial and collective projects initiated by women, or for the benefit of women, by promoting the creation of values and the sharing of know-how as well as social and cultural progress.
Such a committed approach was chosen in line with the brand values.
Every year, the Endowment Fund selects human-sized projects that correspond to its values and objectives with the help of a committee of experts.
Afrika Tiss is setting up initiatives aimed at promoting craftsmanship as a lever for economic and social development in France and Burkina Faso.
The Pink Lady® Europe Endowment Fund provided financial support to the project, which aimed to empower 40 craftswomen by allowing them to live on their know-how.
Des Étoiles et des Femmes
Supporting and developing
The mission of the Des Étoiles et des Femmes (Stars and Women) project is to train, support and develop the employability of women from disadvantaged neighbourhoods through catering.
In addition to the training aspect, the association assists the apprentices via social support services that help reduce the barriers to employment (transport, accommodation, childcare, etc.). The Pink Lady® Europe Endowment Fund provides financial support for the Marseille section.
Training and promoting
The SEVAI (Society for Education, Village Action and Improvement) programme offers women in rural and isolated villages in India opportunities to emancipate themselves via two programmes.
The Pink Lady® Europe Endowment Fund provides financial support to the Self Help Groups programme in the state of Tamil Nadu, India.